Our Purpose & Values
Brand Purpose
To quench the desire for Indulgence with Integrity
Expression is your essence – your history, your past, your science and art, your food and fashion - An Expression of your identity.
How you walk, you talk, you shop and you wear – it matters. For us too.
Your indulgence matters to us and your integrity matters more. We ensure that you seize it all by leveraging
KAAMNA.
Brand Values
- Sustainability: It’s worthwhile when it lasts generations, takes little from the earth & gives more.
- Accountability: The responsibility for the life of our products, our people & our world is with us.
- Quality: Today’s toil counts only if its impact is alive decades later.
- Design Thinking: It works best when it works simply.
- Transparency: Each page in the story from the origin to the finished product must be disclosed.
- Innovation: Every problem has a solution if you try - all there is to try.
